The movie industry has affected TV consumerism — the rise of 3D movies has pulled consumers away from their sofas and into cinemas, where they can indulge in a highly visual experience for a few bucks more than a regular movie. While 3D TVs exist, they come at a hefty price and don’t yet provide the same level of viewer immersion.
3D technology was touted as the next frontier in the TV industry, but consumers don’t seem to be latching on — in a 2010 study, 83% of survey respondents said 3D technology isn’t enough to make them want to buy a new TV, and nearly one-third of people say 3D doesn’t enhance the viewing experience. It seems that 3D technology is preferred on the big screens of movie theaters and not in one’s home. Just 3% of TV owners own a 3D TV, but there’s not much 3D content out there to keep them entertained. The resistance also can be attributed to the glasses factor: many people find them uncomfortable, inconvenient and, in some cases, nausea-inducing.
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